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There is nothing wrong with gadgets, don’t get me wrong. They are capable of leading us into the future faster than anything else, and I like testing the frontiers very much. In a way, it’s what keeps us going. However, I don’t think that gadget state of mind should be involved in art. What do I mean by that? Stay tuned and read. If I phrase it correctly and properly. Mind you, I will use art to refer to all art forms, such visual arts, literary arts, mixed arts, or music.

Every time a new phone, laptop, or operating system is launched, people who intend to buy them expect them to be better and more performing than the current model. And it is fine when you expect this from a mobile phone. However, when these expectations are assigned to art, you can tell that some feelings are being misplaced. While there is competition in industry and it ensures progress, there should be no competition in art. Why? Because art does not come from a competitive place and it is not initially created with such purpose.

Creating art is a personal task, originating from authors’ urge for expression of impression in a form they find the most appropriate. There is no need to surpass someone else, there is just the necessity to put the internal experience on the paper, on the canvas, in a sculpture, or in a song. In line with that, the next creation does not have to be better than the previous one. It will probably be just different. And different is not bad. Each work has a stamp of time and authors’ feelings at that moment that yearned to be presented to the world. The audience might or might not like it. However, that doesn’t matter for authors or artists. This is because they do not create for the audience. They and their works exist without other people’s insight into them. When they present their work to the rest of the world, it is as if the audience got an invitation to a party, but it is not a party made specifically to please the audience. The expectations are intrinsically internal and they exist inside the artist. The measure of success is according the ultimate creation with the concept that started it all. Success is not following or accomplishing someone else’s ideas of what your work of art should be. Every new work is a presentation of authors’ state at the moment in which it was created. However, it is not a new product soon to be launched and exceed any previous ones.

Now, you could argue that art and industry do intertwine occasionally. And, I would agree. Perhaps the clearest example of this are the current superhero movies. Not that I have anything against them, I can watch those all day long and I honestly think that they should be recognized as much as any Oscars campaign projects that always come around that specific time of the year and you precisely know what they are after. But, more on that on a different occasion.

However, these movies are an example of what happens when industry gets involved with art. They become stock products, basically the same features with slight variations that appear as improvements, without actually adding substance. This merge of art and industry only has a goal of entertaining its audiences. Once entertained, you will feel excited, and you will want more next time. If the next movie doesn’t meet your expectations, you will deem it a failure.

There is nothing wrong with entertainment and having expectations for something. However, when expectations turn into licenses for judgement based on consumerism mindset, there is a problem. Soon, the line is blurred, and being exposed to so many industry arts makes people unable to distinguish authorship from generic products. The issue occurs when audience-centric attitudes are misplaced and misattributed to the purest works of art. Although it might seem contradictory, I think that audience in industry, light-flavoured entertainment is comprised of bystanders, and it is actually in artistic visions where the audience becomes composed of participants. Even though authors create to dive into their own depths and needs, it imprints on the audience, too, and makes people witnessing the art understand something about themselves, too. They are joining the artists on an amazing journey, but they do not demand anything from it.

Of course there are artistic products with the intention of entertaining. Such products have to face the responsibility of the audience feeling owed something. And there are artistic creations that simply have the urge to leave author’s mind and escape into the world. The two should not be mistaken one for another. There is no scale for works coming from author’s core. What I’m trying to say with all of this is that your first art is not your worst and your latest doesn’t have to be the best.

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